Many studies have proven that customer magazines positively stimulate their recipients. Their readers are addressed directly by the brand and they subsequently develop a strong association which finally leads to better sales when compared with non readers. The prerequisite for this bond to take place however, is that the magazine makes the proper impression on it’s target group. Therefore, a large number of factors must be addressed correctly. By far the most important factor is the content of the magazine. The content must conform to basic journalistic rules such as credibility and understandability. Only then will the reader’s interest awake, and the magazine subsequently accepted as a source of information. Exactly here lies our main area of competence. We are journalists. Our PR texts for companies proof this as well.